TIMTOS E-newsletter / 1st issue
2021TIMTOS

» Exhibitor Interview

Hartford: The front-runner of innovation and strength

——Interview with Daniel Lu, Assistant General Manager, She Hong Industrial Co. Ltd

[Hong Kong Ringier Co., Ltd. / Written by Cheng, Chi-Chuan / Edited by Kathryn Gerardino-Elagio]

2020 Taipei International Plastic Rubber Industry Exhibition

When Mr. Joseph Chen founded Hartford in 1965, he understood the connection between customers and machines. Hartford holds a brand that is well-supported all around the globe for its cutting edge machine tools. The company has been committed to making innovations in CNC machining centers, comprehensive Hartford-designed controller screens and a variety of software APPs for key machining solutions for decades.

Hartford: An Industrial Pioneer in Taiwan and Globally
Hartford is considered as one of the industrial pioneers in Taiwan and globally, based on its long history, advanced technology and innovation, position in the export industry through its annual revenue, relentless effort in engaging effective solutions, in addition to prestigious reputation worldwide. “Machine Technology should help people become more efficient, and not stand in their way,” according to Hartford founder. “Technology should minimize tedious and redundant tasks and simplify work so machinists can be more productive,” he added.

Hartford’s mission statement is: “Be honest to every customer”, and “Aggressively provide unique innovation”. The software and intelligent CNC controls can help customers maximize productivity through reduced setup time and multi-tasking on the shop floor. More than five decades later, Joseph Chen's original mission statement is still the cornerstone of the 21st century Hartford. Thus is the beginning of Hartford intelligent machining center.

A Hartford intelligent machining center, to put it in a simple way, must include: 1. Intelligent operating interface; 2. Intelligent machining: Machining accuracy, surface accuracy, self-learning and self-optimizing; 3. Intelligent quality control: Auto compensation for machining accuracy; 4. Intelligent maintenance program: Active notification, active machine down time schedule, also comprising of other intelligent functions that can help clients reach Zero Downtime target.

Hartford is not just a Brand
She Hong Industries, also known as Hartford, is not only considered as one of the largest manufacturers of CNC Machining Center globally, but also holds the top place here in Taiwan based on annual exported volume. The Hartford name is compared to leading brands globally. When it comes to corporate culture, Mr. Joseph Chen, founder of She Hong, has preserved the key elements, such as machine quality and high business integrity.

Above all, integrity is considered significant in building a trustworthy relationship with a client. Mr. Chen, for instance, insisted that quality is non-negotiable; therefore quality machine is what Hartford offers. An eye-catching welcome sign on the way to the company’s plant 6 shows, “Machines of premier quality are mandatory for customers.”

“If possible we earn some money, if necessary we lose some money, but we have to deliver quality machine to customers,” said Daniel Lu. Besides machine quality, Mr. Joseph Chen keeps every employee informed that regulations relating to immoral act must be obeyed, because each member of She Hong Industrial is obligated to do the right thing.

TIMTOS 2021 Highlight
Hartford plays a remarkable role on the global stage with its high-status brand. It is dubbed by the global marketing as “The day does not fall Enterprise.” This does not only enhance the company’s brand awareness, Hartford represents quality and Taiwan machining industry’s reputation around the world for its leading technology and remarkable technique.

In TIMTOS 2021, She Hong Industrial highlights: the Hartford 5A-95Q five-axis machining center machine, especially designed for five-axis and general machining industries. Whether it is precision cutting or general cutting, it can quickly realize customers’ idea. Other features include: 1. Zero backlash direct drive motor design on AC axes; 2. Standard rotary encoder in A/ C axis; 3 .Built-in spindle 20,000 rpm; 4. One-piece design on base; 5. CYCLE 451 programming; 6. 3D anti-collision; 7. High speed spindle with one-touch warm-up function.

Hartford will also showcase various achievements related to cutting-edge technology, new models, and application techniques, contributing to the success of TIMOTS 2021 regardless of the challenges in global economy during the era of post-COVID-19. “We believe that Hartford brand is more than just a software machine, it is the front-runner of innovation in this present day and the future,” the company remarked.

Hartford’s Strength lies on Cutting-Edge Technology
Hartford is deemed as a leader in innovation because of Hartrol Premium. This CNC control system is more than a machine. It provides various types of applications and technique in an effort to meet client’s needs. Therefore, Hartford Premium is not only one of the six products with self-made controllers all over the world, but also the front-runner in Taiwan. Hartrol Premium is dubbed as “iPhone-grade controller” in the machining center industry thanks to the multiple applications, which are fully integrated, offering many user friendly features and applications that revolutionise the use and programming of Hartford’s range of CNC vertical machining centers.

“We are deeply aware of the COVID-19’s huge impact in global economy. It has also hit Hartford’s business very much. Adjusting the management team and future plans are our priority. We believe that continued innovation of cutting-edge technologies will surely empower and strengthen the machining center industry. We stay focused not only on machine advancement, but also development of software applications. This is why Hartford concentrates on creating its own controllers along with premium applications,” explains Hartford.

Company Name: She Hong Industrial Co. Ltd
Contact person: Daniel
Contact number: +886-4-23501980 #130
Email: daniel@hartford.com.tw
Fax: +886-4-23593674
Website: http://www.hartford.com.tw/en

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