Mick Clark is the managing director for WePack Ltd. (UK). Mick Clark reviews the top sustainability packaging trends that will be big in 2022.

Consumers are becoming more concerned with brands’ sustainability efforts, particularly when it comes to packaging waste. And with new laws soon to be introduced next year to reduce single-use plastics and slash plastic pollution, many companies will need to adapt their packaging to meet these new regulations. According to Mick Clark of WePack Ltd., six of the most important trends are the following:
#1 Zero-waste packaging
Zero-waste has become a big trend in recent years, as more consumers grow increasingly concerned over their packaging waste. From the beauty industry to supermarkets, we’re seeing growing calls for more packaging-free options.

For some brands, going packaging-free has been hugely successful. Popular cosmetics and toiletries brand Lush has gained worldwide notoriety thanks to its innovative approach to sustainability and packaging.